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Parks and Rec > Adopt A Park
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Adopt a Park Sponsorship Program
County of Los Angeles
Department of Parks and Recreation
433 South Vermont Avenue
Los Angeles, CA 90020-1979
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The Adopt a Park Sponsorship Program specializes in dreams.
Do you remember your first time in your community park? Your first coach? Your first team? Your first game winning shot?
Los Angeles County residents have long valued parks as a place where they can relax, walk, meditate, enjoy family time and seek spiritual renewal.
Today’s County parks are in need of economic stimulus.
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The Los Angeles County Department of Parks and Recreation is responsible for the maintenance and operation of more than 140 facilities including: 10 major regional parks, 67 local parks and 17 community regional parks, 4 arboreta and botanic gardens, 18 natural areas and 19 golf courses. In addition, the Department operates 31 swimming pools, 344 miles of equestrian and hiking trails for a population of more than 13 million residents, 2.6 million of whom are children, and is frequented by over 22 million visitors annually.
What is the Adopt a Park Sponsorship Program?
The Los Angeles County Department of Parks and Recreation in conjuction with the Friends of Greater Los Angeles Parks (FOGLAP), a non-profit 501 (c)(3) organization, will work with your organization to sponsor a new or existing park, recreation or scholastic program, beautification or maintenance project.
Your involvement will enhance visibility and promote your organization’s commitment to meeting the needs of the residents who utilize community parks in South Los Angeles and the City of Carson. Sponsorship will augment, rather than supplant public funding. The Adopt a Park Sponsorship Program will have a significant impact and improve the quality of life through health, wellness, environment and community development.
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Who Can Adopt a Park?
The Adopt a Park Sponsorship Program provides an opportunity for corporations, businesses, and non-profit organizations to improve the quality of life for residents, with a special emphasis on the needs of children, their social, mental, and physical well-being. The goal of the Adopt a Park Sponsorship Program is to achieve a public/private collaboration to promote strategic examples involving park programs, sponsorship opportunities, and community participation.
Where are the Adopt a Park locations?
The Adopt a Park Sponsorship Program includes eight parks located in the Second Supervisorial District, which encompasses South Los Angeles and the City of Carson. These parks will benefit from your organization’s generosity, are the most utilized parks in Los Angeles County and are home to a large diverse community. The Los Angeles County Department of Parks and Recreation does not permit the renaming of any County park or facility.
• Locations include:
Athens County Park
12603 South Broadway
Los Angeles, CA 90061
(323) 241-6700
• Colonel Leon H. Washington Park
8909 South Maie Avenue
Los Angeles, CA90002
(323) 586-7205
• Earvin “Magic” Johnson Recreation Area
905 East El Segundo Boulevard
Los Angeles, CA 90059
(323) 241-6709
• Helen Keller Park
1045 West 126th Street
Los Angeles, CA 90044
(323) 241-6702
• Jesse Owens Community Regional Park
9651 South Western Avenue
Los Angeles, CA 90047
(323) 241-6704
• Mary M. Bethune Park
1244 East 61st Street
Los Angeles, CA 90001
(323) 846-1895
• Ted Watkins Memorial Park
1335 East 103rd Street
Los Angeles, CA 90002
(323) 357-3032
• Victoria Community Regional Park
419 East 192nd Street
Carson, CA 90745
(310) 217-8370
What Sponsorship Opportunities are Available?
Adoption through sponsorship can be an effective and powerful marketing tool for your organization. Sponsors can choose to adopt one or several projects listed under the Adopt a Park Sponsorship Program. Proximity to a park is not necessary for adoption.
Some of the sponsorship opportunities include:
Beautification
• Planting Flowers
• Planting Trees
• Donate a bench
• Graffiti clean-up
• Painting
Capital Projects
• Building of gymnasiums
• Building of swimming pools
• Resurfacing outdoor basketball courts
• Refurbishing ball fields (soccer, football and baseball)
Educational Programs
• After-school enrichment programs
• Computer learning center
• Mentorship programs
Youth Recreation Programs
• Baseball
• Basketball
• Football
• Junior Golf
• Junior Tennis
• Soccer
• Swimming
Senior Programs
Healthy Parks
• Walking club
• Nutrition classes
In-Kind Donations
The Los Angeles County Department of Parks and Recreation will work with your organization to customize your sponsorship request. Through your organization’s participation, the Adopt a Park Sponsorship Program will provide continuous funding for many of Los Angeles County’s most crucial park programs.
What are some of the Sponsorship Benefits?
The Adopt a Park Sponsorship Program can contribute to the reduction of juvenile crime, increase school readiness among children, promote positive social interaction and family bonding, while establishing a healthy lifestyle for the social, emotional and physical well-being of children and their families.
Organizations have long known that investing in communities where their employees and customers live and work, makes good business sense.
Take a look at the benefits of Adopting a Park:
• Increase Brand Awareness
Adopting a park will create a feeling of involvement and name recognition for a built-in population segment for 2 million residents who reside in South Los Angeles and the City of Carson.
• Heighten Employee Participation
Increase community involvement through employee participation, creating an atmosphere of social and economic value through volunteerism and charitable giving.
• Public/Private Strategic Collaboration
Become a sponsorship partner with a parks and recreation system that encompasses over 65,000 acres and is frequented by more than 22 million visitors annually.
Friends of Greater Los Angeles Parks (also known as Los Angeles County Parks Foundation)
The Friends of Greater Los Angeles Parks (FOGLAP), established in 1984, works in conjunction with the Los Angeles County Department of Parks and Recreation to enhance the availability and quality of parks and recreation programs throughout Los Angeles County. The Friends of Greater Los Angeles Parks plays a significant role in the provision of quality education and recreation programs in Los Angeles County parks.
For sponsorship opportunities and additional information, please contact:
Maritiza A. Washington
Marketing Analyst
Los Angeles County Department of Parks and Recreation
Phone: (213) 738-2972
Email to: manderson@parks.lacounty.gov
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